This global textile company has a strict self-imposed environmental strategy, an important component of which is the use of sustainable raw materials and fibres, for the textile products as well as for the packaging material.
Hangtags are a brand ambassador that sit right on the product. They convey important information to the customer and they have to be very stable, especially in self-service boutiques. A sustainable, yet stable product was sought. Plastic isn’t sustainable.
A certain thickness, durable, a natural character, worldwide availability, renewable raw material, and 100% recyclable.
Very thick paper made of recycled pulp with a particularly natural, uneven and rough surface was used. The recycled pulp saves additional resource, and the material is also recyclable.